Over 1 million users, 5 million videos, and a huge community behind the app.

But Double Dog had a problem:  56 rejections from the major app stores in two-years.  To clarify, that’s about one rejection every other week.

Sometimes the rejections were valid and objective.  Those were easier because we simply fixed the issue and as a result the app would be approved.  But it wasn’t always that simple.  For example, when a new person joined their review-team, we’d get a rejection for reasons previously discussed at length.  And as a result it would take weeks to get their new team-member up to speed and the app approved again. Certainly deadly for a startup.

But even harder was being rejected for vague reasons. Those not only destroyed morale, but also took the longest to solve; sometimes months.  Picture a hard-working team of designers, engineers, and marketing working 14hr days to submit a new release.  They get it all ready and “submit for review”.   Excitement level is high.  Users are contacted.  A few days go by.  We wait.  Then a rejection note comes in:  Your app was rejected for having hidden features.  The team is confused, so we instantly reply: what hidden features?  No response for a full week.  When a response finally comes it reads something like this:  The hidden features are hidden so we don’t know what they are or where they are. You are welcome to make changes to your application and resubmit it for review.

It was hard to keep anyone involved with the company motivated.

Double Dog didn’t have the financial means to survive in this environment.

If you are here looking for something similar you can try Anonymous Request.

Thank you all for the continuous support.

It has been nothing short of fantastic to work with this incredible user-base.

Sincerely,

The Double Dog team

Double Dog prevents shirking with an innovative approach.

Shirk (verb) –  to evade one’s work or duty,  to practice fraud or trickery

Shirking on a dare is the act of not paying what is owed. Shirking cannot happen in Double Dog. Here’s why.

Every dare has an initiator, the person who sends the dare, and a partner, the person who receives it. The initiator may pay one times the original dare amount or, if the partner doubles it back and the initiator chickens out, three times. As a result, three times the original amount is set aside from the initiator’s balance at dare creation.

The partner may end up paying twice the original dare amount if he/she doubles back and the initiator satisfactorily completes the dare. So twice the original amount is set aside from the partner’s balance at dare acceptance.

Since all funds that might be required for payment are accounted for before the parties begin the dare and payment of those funds is automatic, neither party ever has the opportunity to shirk. When the dare completes and payment is made, all funds held in reserve and not used for payment are returned to their owners.

This is one of the many mechanisms that makes Double Dog dares distinct, and ensures that your dare experience is safe, fair, and fun.

Double Dog is catching fire world wide. As of today there are returning users in 94 countries.

The fastest growing cities outside the United States are Ottawa, London, Tel Aviv, Quezon City, and Beirut.

Which is most daring?

Quezon City, Philippines takes the cake. Top Dog robinicko came in 2nd place in the weekly competition. And he swims with sharks.

Perennial Top Dog Jonathan L Odom has taken the bull by the horns and made some great Double Dog tutorial videos. These detailed walkthroughs cover every aspect of the app. Thank you JLOdom!